Benefits

Client zones ensure uninterrupted access to the bank's services wherever the client needs them, as for example at hypermarkets: The client can save time by combining the settlement of financial matters, or the conclusion of electronic banking, with shopping at a hypermarket (instead of visiting a branch of the bank).

Easy access to banking services helps build clients' interest in the services and potentially increases the frequency of their use.

Client zones represent the possibility of increasing the number of outlets for the bank's products, while incurring expenses that are markedly lower than would be the case with building a traditional branch.

The advantageous placement of client zones can create the necessary background for the realization of Direct Marketing activities.

The technology of intranet workstations makes it possible to meet the needs of individual operators (or intended uses, as the case may be). The appearance of a remote workstation's screen (menu of accessible operations, including their sequence, the design of all operating elements, and so on) is freely configurable.

In both of the given examples of uses (client zone, Call Center), it can be seen that intranet work-station technology provides the basis for increasing the effectiveness of client services.

In view of the possibility of connecting workstations through an intranet, Call Centers could be located in areas with lower operating expenses regardless of the OfficeLine server's location.