OfficeLine CRM is the core of the system for active management of OfficeLine clients. It represents a tool allowing to optimally take advantage of the knowledge of a client's previous activities, to ensure an individual approach to each client, and to reach the highest efficiency of the employment of OfficeLine (and other systems), increasing the owner's competitive strength. The module can be used either generally for the management of all OfficeLine clients, or as a tool allowing to profile any specific target group of clients that has a specific meaning for the owner (such as VIP clients with extra services).

Principle of OfficeLine CRM Module Operation

OfficeLine CRM performs an analysis of data processed by the OfficeLine Statistics module according to marketing criteria, and using the results of the analysis, it makes a proposal for an individual marketing strategy targeted to meeting the current and possible future needs of the client.
OfficeLine CRM can automatically apply the defined strategy to the client in the form of an appropriate modification of the services available to the client within OfficeLine, their charging, etc.
The strategy can also be processed into an output for another system or a proposal for customer service employees, marketing department employees, or managers. In such a case, the prepared strategy can serve as a basis for the inclusion of clients in loyalty programs, or any other direct-marketing and similar programs, client bonuses, etc.