The MBA is distributed by its provider (for example a bank) who also determines the offer of supported services and application design details. This allows making the application design based on the provider's corporate identity elements.
Implementation does not require negotiations with third parties except for creating a line to a mobile network operator.
A universal MBA server solution is available, supporting any services, highly scalable, and easily integrable into a wider IT infrastructure.
The provider can modify the functional properties of the application, or its design, at any time. On the client's side, the changes will be reflected automatically on the next connection to the provider's server.
The MBA does not use SMS messages (or, using them is just an option), so the operation of the application does not require paying any fees for sent messages. Fees for connection (over GPRS) are paid by the client.
The MBA is compatible with MIDP 1.0, MIDP 2.0 and .NET (Windows Mobile 2003), so its use is supported by almost all mobile phones currently available.