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Owner IndependenceThe provider of a client application is always its owner, not a third party (mobile
network operator). The owner determines e.g. the offer of provided services or the client
application control logic on their own.
The MAP Client allows utilizing the display capacities of mobile phone graphic
(color and black-and-white) displays to the full extent. This allows implementing a design
conforming to the provider's corporate identity in the client application.
High Level of SecurityAll data exchanged between a client and the provider are encrypted. The clients
prove their identity in a secure manner. Optionally, it is also possible to protect the integrity
of individual requests.
Therefore, the MAP is also suitable for the implementation of financial service
systems, such as in direct banking.
Low Operating CostsThe MAP is independent of the SMS and SIM Toolkit technologies, using SMS messages
is just an option. Therefore, the operation of a MAP-based system does not require any fees for
sent SMS messages.
Remote Update of Client ApplicationsThe MAP allows extending the offer of services, modifying the offered services or
their order in the client application menu, etc. at any time. The provider only modifies the
configuration on the server, the client application will be updated on the next connection with the
server.
User FriendlinessThe MAP Client uses a flexible definition of controls. The control of a client
application respects the control logic of a specific phone type, including the use of its specific
keys, which is advantageous especially on mobile phones with an unusual controls design. The MAP
Client also supports individual settings for a client application. The clients can, for instance,
set up their own menu including the most frequently used operations or specify quick access
keys.
Easy Availability to ClientsThe MBA is compatible with MIDP 1.0, MIDP 2.0 and .NET (Windows Mobile 2003), so its
use is supported by almost all mobile phones currently available in the Czech market.
The MAP Client is optimized to allow the use of client applications even in phones
with a lower memory capacity. It allows adjusting client applications to the graphic capabilities
of individual phone displays. The MAP Server then allows using multiple client application versions
(adjusted to different phones) at the same time.
This allows system owners to offer their services to virtually all clients.
Server UniversalityThe MAP Server allows covering an offer of services conforming to the provider's
requirements and extending it or modifying the individual services at any time.
The module also allows using a proprietary database solution for secure data
storage. It supports on-line and off-line communication with other systems in a selected format.
The MAP Server is fully scalable according to the volume of processed data, allows distributing
load among multiple servers, and supports administration from user stations. This makes an
MAP-based server easily integrable into a wider IT infrastructure.
Easy ImplementationThe provider distributes the client application on his own and provides all services
related to its use, including the activation. System operation does not require using any special
hardware to manage or activate client applications.
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